The relationship between a brand and consumer has changed dramatically thanks to the impact of social media.
It has given immense control and power to consumers and large corporations and well-known brands no longer have the so-called upper hand.
Top notch executives and business owners have understood that social media can make or break their business, so they have taken the opportunity to build a presence on social media sites like Facebook and Twitter to do business.
By using social media, companies now can create strategies after they analyze the analytics to understand the target consumer’s demands and likes/dislikes.
Following the right marketing strategy is a key for success
Companies have started to give preference to the buyer’s participation in their online marketing.
They are creating polls and user-generated hashtag campaigns, producing appealing podcasts and making videos to promote their brands.
Some hold competitions where the participants are asked to submit or share ideas or content created solely by them; this motivates the buyer to purchase the relevant product or service because now they know that their wishes are being valued.
How Performance Marketing Revolutionizes Advertising
Performance marketing campaigns revolutionize the relationship between clients and their hired performance marketers. It allows you to only pay when a specific action is completed or goal is reached in your performance marketing. Social media allows these meetings to be held online, streamlining the entire process.
The Impact of Social Media on Your Business Results
There are major benefits of using social media to promote your brand. Some of them are:
- The growth of social signals: Your search engine optimization endeavor can be boosted to a large extent by social signals. Remember that the more people talk about your brand on social media, like, follow and recommend your brand page to others, the more chances of your web page to rising up in search ranking.
- Promoting company branding and consciousness: Social media users can always keep the memory of your brand alive in the minds of a vast number of people by sharing your page on their walls. This in the turn will create awareness about your product, which eventually will convert into more followers/customers.
- Do not underestimate word of mouth advertising: People tend to believe familiar people more than descriptions or reviews of your goods on your webpage. If you keep your current customers satisfied and happy, ultimately they will be the one who will promote your brand to their friends and acquaintances.
“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence”
Colin Powell
We will help you to know your strengths
Social media has become a requirement for digital marketing
research shows that most consumers have a habit of spending a minimum of half an hour per day in various social media sites.
This goes especially for small/medium businesses that are looking to create a niche in the market.
Proper use of social media sites will give businesses the opportunity to offer tough competition to popular brands.
If you want social media to prove beneficial for you, then consider implementing the following:
- Clearly define your business goals.
- Use analytics and insights to discover your audience demographics, preferences and activities.
- Taylor your message to your audience so that when you tell your story, it is relevant to the people you want to reach. Your message can include text, images and video.
- Optimize your posts to boost SEO and link to relevant, optimized landing pages on your website to drive traffic.
- Use social media as a listening tool. Listen. Respond. Repeat.
